Hi! I help brands grow through data. I'm Barbara, nice to meet you!

I'm a growth and product data consultant with ten years of experience. A lover of tech and user behaviour: I'm the glue that holds marketing, product and data together.

I'm a generalist by nature and I'm motivated by working with companies of all sizes and shapes:



As well as freelancing, I enjoy to always have a sideproject going. Right now, I'm building Job Dispatch.


Writing

I write a newsletter on growth covering topics like "International launches will lose power. This is where new market expansion is moving to" and "No one's buying your product now: what should your growth team do?".

Sign up below to receive new articles:
I also write content marketing on growth and data for agencies and B2B SaaS. Email me if you'd like to see examples.



Services

Head of Growth / Growth Ops

  • Plan, assess and hire growth team
  • Growth model, KPI setting
  • Go-to-market strategy
  • Agency procurement support
  • Analytics implementation

  • Attribution, event tracking, tag management
  • Procurement/selection of marketing/analytics stack
  • Technical documentation
  • Dashboarding
  • Positioning and messaging

  • Qualitative (interviews, surveys) and quantitative (A/B tests, performance) messaging validation
  • Product-led growth & content strategies
  • Acquisition and performance marketing

  • Campaign strategy and management for Search, Programmatic and Social
  • Naming convention and taxonomy
  • Technical, programmatic and contextual SEO
  • Technical writing

  • Make data easy-to-understand for everyone
  • Case studies, documentation and whitepapers
  • Content marketing / op-eds on growth and data


  • Tech stack

    These are the tools I know how to work with and, in italics, you can find my favourite choices. However, if you ask me, nothing beats SQL and Excel.

    Data and Analytics

    BigQuery, Google Analytics, Mixpanel, Optimizely, Google Data Studio, Tableau, Datorama, Qubole, Segment, Amplitude, Adjust, Snowflake, MySQL Server, Heap Analytics

    Martech and Adtech

    Facebook Business Manager, Twitter, Google Marketing Platform (Tag Manager, SA360, DV360, Google Ads, Campaign Manager), MediaMath, TubeMogul, Atlas, Hubspot, Intercom, Mailchimp, Braze, Webflow


    Side projects

    I became a freelancer so I could have more time to work on side projects. Below, you can find some of my activities over the years.


  • Recipeboard • Recipeboard allows food bloggers to earn revenue from their readers by selling meal plans.

  • Productfit (discontinued) • Productfit helps companies track/measure their product-market-fit by using the Superhuman/Sean Ellis framework.

  • Pets Considered (discontinued) • Marketplace that helps renters find properties that accept pets in London and Amsterdam.

  • Volunteer Teacher at ASKV • I give workshops for refugees without legal status on data analysis and analytics.

  • Mentorships • I've assisted startups on growth at organisations such as Pi Labs and King's Enterpreneurship Insitute.


  • Get in touch

  • Email

  • Linkedin



  • Made with ♥, Livejournal CSS skills and Netlify in Amsterdam.