I'm a growth and analytics consultant with 10+ years of experience. A lover of tech and user behaviour: I'm the glue that holds marketing, product and data together.
"Barbara's data analysis uncovered key optimisation opportunities for our clients’ campaigns, which helped us deliver improved performance and better marketing strategies"
Josje van den Bos, Head of Addressable Media, Amplifi Global
"Barbara seamlessly connected the dots between our agency partners, and internal marketing and engineering stakeholders. Her technical and strategic background allowed her to play a vital role of advocating for the correct mar-tech/tracking solutions/ while providing constructive critique of media campaign objectives and management"
Faye Ehrich, Director of Digital Marketing, WeTransfer
"Barbara did an incredible job capturing our value proposition and translating it into a highly effective strategy. The campaigns she set up drove $300k+ in new business last year which, as a small agency, was game-changing for us"
Jack Beckith, Founder, The DataFace
Head of Growth / Growth Ops
Growth model, KPI setting
Agency procurement support
Attribution, event tracking, tag management
Procurement/selection of marketing/analytics stack
Positioning and messaging
Qualitative (interviews, surveys) and quantitative (A/B tests, performance) messaging validation
Product-led growth & content strategies
Acquisition and performance marketing
Campaign strategy for Search, Programmatic and Social
Naming convention, taxonomy and tracking
Technical, programmatic and contextual SEO
Make data easy-to-understand for everyone
Case studies, documentation and whitepapers
Content marketing / op-eds on growth and data
Curiosity is my proudest trait. I became a freelancer so I could have more time to work on side projects and explore different industries. Below, you can find some of the products I've built over the years.
Job Dispatch (active) • Job Dispatch helps candidates subscribe to email job alerts of their dream companies.
Recipeboard (discontinued) • Recipeboard allows food bloggers to earn revenue from their readers by selling meal plans.
Productfit (discontinued) • Productfit helps companies track/measure their product-market-fit by using the Superhuman/Sean Ellis framework.
Pets Considered (discontinued) • Marketplace that helps renters find properties that accept pets in London and Amsterdam.
Volunteer Teacher at ASKV • I give workshops for refugees without legal status on data analysis and analytics.
Mentorships • I've assisted startups on growth at organisations such as Pi Labs and King's Enterpreneurship Insitute.
Get in touch
Made with ♥, Livejournal CSS skills and Netlify in Amsterdam.