I'm a growth and product data consultant with ten years of experience. A lover of tech and user behaviour: I'm the glue that holds marketing, product and data together.
I've helped some of the best tech brands and teams around the world:
Head of Growth / Growth Ops
Plan, assess and hire growth team
Growth model, KPI setting
Agency procurement support
Attribution, event tracking, tag management
Procurement/selection of marketing/analytics stack
Positioning and messaging
Qualitative (interviews, surveys) and quantitative (A/B tests, performance) messaging validation
Product-led growth & content strategies
Acquisition and performance marketing
Campaign strategy and management for Search, Programmatic and Social
Naming convention and taxonomy
Technical, programmatic and contextual SEO
Make data easy-to-understand for everyone
Case studies, documentation and whitepapers
Content marketing / op-eds on growth and data
These are the tools I know how to work with and, in italics, you can find my favourite choices. However, if you ask me, nothing beats SQL and Excel.
Data and Analytics
BigQuery, Google Analytics, Mixpanel, Optimizely, Google Data Studio, Tableau, Datorama, Qubole, Segment, Amplitude, Adjust, Snowflake, MySQL Server, Heap Analytics, Domo, Athena, Metabase
Martech and Adtech
Facebook Business Manager, Twitter, Google Marketing Platform (Tag Manager, SA360, DV360, Google Ads, Campaign Manager), MediaMath, TubeMogul, Atlas, Hubspot, Intercom, Mailchimp, Braze, Webflow, Cooper
Curiosity is my proudest trait. I became a freelancer so I could have more time to work on side projects and explore different industries. Below, you can find some of the products I've built over the years.
Job Dispatch (active) • Job Dispatch helps candidates subscribe to email job alerts of their dream companies.
Recipeboard (discontinued) • Recipeboard allows food bloggers to earn revenue from their readers by selling meal plans.
Productfit (discontinued) • Productfit helps companies track/measure their product-market-fit by using the Superhuman/Sean Ellis framework.
Pets Considered (discontinued) • Marketplace that helps renters find properties that accept pets in London and Amsterdam.
Volunteer Teacher at ASKV • I give workshops for refugees without legal status on data analysis and analytics.
Mentorships • I've assisted startups on growth at organisations such as Pi Labs and King's Enterpreneurship Insitute.
Get in touch
Made with ♥, Livejournal CSS skills and Netlify in Amsterdam.