Are you running paid media like it's 2015?
What This Presentation Covers
This presentation explains why most marketing teams are still using outdated campaign strategies from 2015 while ad platforms have evolved to automated bidding and AI-driven optimization. Learn how to fix your conversion tracking to work with modern algorithms instead of against them.
Get the Presentation
Enter your email to receive the full presentation PDF.
What's Inside
The Evolution Problem
How marketing teams got stuck using 2015 tactics while platforms moved to Performance Max and automated optimization.
Conversion Signal Quality
Why working tags don't guarantee useful optimization signals, and common mistakes that keep campaigns stuck in learning phases.
The 5 Golden Rules
Framework for structuring conversion events that help algorithms learn effectively.
Mobile App Considerations
Special challenges for app marketers dealing with MMPs, ATT privacy changes, and revenue variation.
Key Benefits
Improve Learning Phase Performance
Set up conversion events that give algorithms sufficient signal to optimize effectively.
Reduce Campaign Micromanagement
Move away from manual tactics that worked in 2015 but can hurt performance with modern automated campaigns.
Better Team Focus
Spend less time troubleshooting attribution issues and more time on strategy and creative work.
Who This Is For
This presentation helps marketing teams understand how to optimize for the algorithms that control modern ad delivery. It's designed for paid media managers, digital marketing teams, and marketing directors who want to improve their campaign performance by aligning with current platform capabilities rather than fighting against them.