Some of the tools I've built to help out with marketing measurement

    Paid Search Incrementality - Measure the true incremental impact of your paid brand search campaigns and avoid overestimating their value
    Google Sheet

    Paid Search Incrementality

    Measure the true incremental impact of your paid brand search campaigns and avoid overestimating their value

    Attribution Masterdoc - Comprehensive collection of articles, models, tools, books, and podcasts covering all aspects of marketing attribution
    Notion Doc

    Attribution Masterdoc

    Comprehensive collection of articles, models, tools, books, and podcasts covering all aspects of marketing attribution

    Marketing Measurement GPT - AI-powered assistant specialized in marketing measurement and attribution, providing expert-level guidance on attribution strategies and analytics implementation
    GPT

    Marketing Measurement GPT

    AI-powered assistant specialized in marketing measurement and attribution, providing expert-level guidance on attribution strategies and analytics implementation

    Are you running paid media like it's 2015? - This presentation explains why most marketing teams are still using outdated campaign strategies from 2015 while ad platforms have evolved to automated bidding and AI-driven optimization.
    PDF Presentation

    Are you running paid media like it's 2015?

    This presentation explains why most marketing teams are still using outdated campaign strategies from 2015 while ad platforms have evolved to automated bidding and AI-driven optimization.