Over the years, I've led marketing and data projects for companies like:

I help companies on a fractional capacity to make smarter, faster decisions with their marketing data.

Some of the work I do: analyzing performance across channels, designing measurement strategies, making sense of incrementality and attribution, building testing roadmaps, and helping teams align on what to track and why.

I always come from a marketer-first perspective, because, well, that's my background.

Depending on the scope, I bring in analysts, scientists, or engineers to work with me. I lead every engagement myself and stay close to the work.

If you're interested in working together, email me.