Marketing Measurement GPT - AI-powered assistant for marketing measurement and attribution

    Marketing Measurement GPT

    What This AI Assistant Does

    Marketing Measurement GPT is an AI-powered assistant specialized in marketing measurement and attribution. Created in collaboration with Tom Riordan from WordPower, this GPT provides instant, expert-level guidance on attribution strategies, analytics implementation, and measurement best practices based on comprehensive industry knowledge.

    Get Access to the GPT

    Enter your email to receive the Marketing Measurement GPT link.

    What's Included

    The GPT has been trained on seven comprehensive knowledge areas covering all aspects of marketing measurement:

    Marketing Mix Modeling (MMM)

    Expert guidance on MMM fundamentals, implementation of open-source tools like Google's LightweightMMM and Meta's Robyn, Bayesian approaches, and privacy-safe measurement solutions.

    Multi-Touch Attribution (MTA)

    Practical advice on building attribution systems, event tracking, identity resolution, and implementing multi-touch attribution methodologies in real-world scenarios.

    Incrementality Testing

    Strategic frameworks for building incrementality-focused culture, geo-experimentation techniques using GeoLift methodology, and causal measurement approaches.

    Specialized Campaign Measurement

    Techniques for measuring difficult-to-track campaigns, brand awareness quantification, affiliate marketing attribution, and other hard-to-attribute marketing activities.

    Data Quality and Metrics Analysis

    Solutions for platform discrepancy monitoring, data quality assurance, metrics interpretation best practices, and avoiding common measurement pitfalls.

    Attribution Strategy and Best Practices

    Foundational attribution principles, implementation frameworks, strategic measurement approaches, and comprehensive attribution system design.

    Industry Thought Leadership

    Critical perspectives on attribution challenges, future measurement trends, and expert insights from leading practitioners like Barbara Galiza and industry specialists.

    Key Benefits

    Instant Expert Consultation

    Get immediate answers to complex attribution questions without waiting for consultant availability or research time.

    Comprehensive Industry Knowledge

    Access insights from leading measurement practitioners and comprehensive coverage of attribution methodologies.